Sentiment as an Intangible Asset

It seems as if social sentiments always seem to reproach themselves in the media…So I’m watching the last season of Fox’s hit television series “24”. There it is plane as day… A terrorist getting waterboarded on national television and world wide internet. “Is this the country you’ve built” would be the question of many foreigners who catch that show on like I did. When did this type of tourture become so entertaining? Would it possibly have been a result of the political atmosphere of 2000-2008? During these times Americans were herded and brainwashed into believing a war was credited towards personal family business dealings in oil. These things are shown to be fact in retrospect, looking back through the most recent U.S. recession. During that time Americans were forced to see and deal with harsh conditions. It became popular to joke about realities, though tis is as always, in times of great depression this kind of satire serves as a common ground and a dialogue towards a solution. Hit shows quickly picked up on this collective sentiment in people and created a very valuable intangible asset in the form of Video, Literary, and other types of Media (FOX)… 
Ok, so what does that meen for the Digital Music Industry? It’s easy to see that we all can benefit from a good joke. The question should rely on the object of intellectual property in and of itself. With that as the premise, an idea such as waterboarding is definetly not funny but it is foreign to the American sentiment (or at least it was)… Therefore, the question “How do you take a sentiment and turn it into a song…” sounds pretty easy. Well, it would be simple if we didn’t have the whole digital piracy issue in the music industry…Here we go again:

Reposted from

British Piracy a “Parasite That Threatens to Deprive a Generation…”

The Brits love their music, but they absolutely hate paying for it! In fact, they downloaded 1.2 billion tracks for free this year alone, according to the latest from the BPI. That’s three-fourths of all downloaded music in the country.

And the cost of this gratis gorge? That would be 984 million pounds, or $1.6 billion, according to a frantic BPI. “Illegal downloading continues to rise in the UK,” said BPI chief Geoff Taylor. “It is a parasite that threatens to deprive a generation of talented young people of their chance to make a career in music, and is holding back investment in the fledgling digital entertainment sector.”

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Still, some action is happening on the paid side, for what it’s worth. Specifically, British single sales are up by 10 million to 160 million this year, a modest 6-7 percent gain. Meanwhile, the Black Eyed Peas scored a record-setting, million-plus seller with “I Gotta Feeling,” and digital albums jumped more than 30 percent to 21 million on the year.



The solution: PUT PIRACY ISSUES INTO THE MUSIC! Already, artists like Nicki Minaj, Eminem, Lupe Fiasco, and others have begun to write lyrics that address people who download music without directly paying for it in cash.

What do you think?

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